What is a squeeze page

Capture more leads and increase your potential of acquiring more conversions and better ROI numbers. Squeeze pages are meant to capture leads by offering value to your visitors.

What is a squeeze page

Capture more leads and increase your potential of acquiring more conversions and better ROI numbers. Squeeze pages are meant to capture leads by offering value to your visitors.

Create high converting landing pages in minutes

Ready-to-use templates, DIY drag-&-drop editor, forms, popups and more with real time in-depth conversion and engagement insights.

Create high converting landing pages in minutes

Ready-to-use templates, DIY drag-&-drop editor, forms, popups and more with real time in-depth conversion and engagement insights.

Introduction

While the name may sound a bit odd to you, a squeeze page is extremely important and effective when it comes to growing leads and sales. You could be a marketer or an entrepreneur looking to understand about what is a squeeze page and how you can quickly get through a squeeze page design to power up your marketing efforts. This article would introduce you to the world of squeeze pages.

What is a squeeze page?

A squeeze page is kind of a landing page that is designed in order to collect the email addresses of the visitors while offering them something valuable in return.

Let us repeat that again for you.

A squeeze page is designed only to collect the name and email addresses (could be 1-2 additional points of data as well). But then, that still sounds like a landing page to you, doesn’t it?

Let us take you through the main differences between a squeeze page and landing page.

What is the difference between landing page and squeeze page?

We explained in our article on landing pages how landing pages are generally more detailed in order to provide the visitor with valuable information. A squeeze page, on the other hand, truly squeezes a visitor to just give his or her details on the page in order to get value from your business by entering the funnel.

Further, here are some points that will help you differentiate between the two types of pages:

  • The landing pages may vary in length depending on requirement of the offer, while the squeeze pages are always supposed to quite short and to the point with the lead capture or the CTA in focus.
  • In terms of the content, landing pages contain details, social proofs, and graphics, while the squeeze pages have the minimum amount of content.
  • The landing pages can be used at any point of the buyer journey, while the squeeze pages are usually known at the start of the buyer journey.
  • You can also imagine that generally a squeeze page is likely to have a higher conversion percentage than that of a landing page. But this is subjective. If you offer requires explanation and yet you build a squeeze page for it, your visitors might bounce off the page. In such a case, a landing page could see better conversions.

There are various squeeze page builders available online, and MainBrainer can help you build a relevant and attractive squeeze page design for your website.

Best Practices for Making a Great Squeeze Page

Now that you have a clear understanding of what is a squeeze page, let’s discuss the best practices you must keep in mind to create a great squeeze page:

  • Address only one problem or only one offer on your squeeze page.
  • In the headline or supporting copy of your squeeze page, focus mainly on the benefits that your offering has to provide to the users. In simpler words, visualize the benefits in the best possible way.
  • Make sure that the offer or the lead magnet you create should be well enough to convince the users to provide you with their email addresses. A coupon, contest, discount, or free webinars can do the job.
  • While most squeeze pages do not include social proofs, you can include them in your squeeze page in a minimal manner. Social proof or reviews on your squeeze page will force the visitors to put their trust in you and provide you with the email address without a second thought.
  • And just to reiterate on the moot point, in order to keep your visitors interested, make sure that you keep the squeeze page quite brief and to the point.

Examples of squeeze page

If you are using MainBrainer to create your landing pages and squeeze pages, you will always be inspired by the beautiful templates that the tool offers.

However, if you are looking for some examples to get the best idea of squeeze page designs, we have them covered for you.

Here are some of the squeeze pages examples for you to decide which one suits you the best.

1. Backlinko

Backlinko’s homepage in itself is a great example of a squeeze page. The first fold holds the lead capture form asking the visitor for his/her email. There’s minimal scroll on the page which leads to some social proof. Sure, there are a few extra links on this homepage, which are there because of the fact that it is a homepage. But you can emulate a similar structure and design for a high-converting frontend of the funnel.

backlinko example squeeze page

Source: Backlinko.com

2. Healthy Spot

The healthy spot has followed the approach of an extra squeeze, which means they have made the coupon beneficial for the users available on the top of the page rather than hiding it behind email form. This saves loads of time for the users as they provide the value they have to offer right with the coupon.

unbounce squeeze page example

Source: Unbounce.com

3. HubSpot

We shared this example in our article on landing pages. HubSpot uses some really focused squeezed pages to get digital marketers and business owners enter their funnel. You would notice that each of these tools have a singular focus and there is nothing else on the page apart from the opt-in to the tool.

hubspot example landing page

Source: Hubspot.com

4. Bariatric Eating

Bariatric Eating gives an example of a full-page squeeze where they have added a little length to their page in order to make the page look more persuasive. This example contains coupons, recipes, tips for the visitors or bariatric eaters, along with allowing the users to scroll down and discover the other half of this page.

Bariatric Eating squeeze page example

Source: Unbounce.com

Conclusion

What is a squeeze page and what is a squeeze page funnel must have been on your mind if you have just heard of this term in the digital marketing world. While the goal of a landing page and a squeeze page may look similar to you, there is quite a difference between the two. Also, while there are various squeeze page builders offering their services, and MainBrainer helps you make an eye-grabbing and high-converting squeeze page with ease followed up with some in-depth analytics.


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